Ep#85: Do demographics matter? Defining your ideal customer avatarJan 14, 2022
When people say "I work with everyone" it's always a red flag for me. On the other end of the spectrum they get arbitrarily specific... but not for any good reason.
Listen in if the concept of nailing your "niche" and choosing your ideal customer avatar has been confusing to you... as I have a simple way to to clear it all up!
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